• Full Time
  • Redditch
  • 65-75k USD / Year
  • Salary: £65-75k

Website redwoodsearch2 Redwood Search Recruitment Agency Worcester

Head of Digital

Redditch

£65K – £75K per annum

Pension

Health cash plan

Life assurance

Employee Assistance Programme (EAP)

+ additional benefits 

As the Head of Digital, you will be responsible for onsite development, online merchandising, marketing, and optimisation of sales and revenue opportunities to meet the digital objectives and work with stakeholders to implement the e-commerce marketing roadmap.

Reporting to the Managing Director, you will develop e-commerce marketing, merchandising, and creative strategies and tactics to promote and sell the companies’ products and services through a range of digital spaces. You will play a key role in identifying, developing, and implementing awareness and acquisition strategies to directly impact the critical business metrics and support competitive positioning and tactics to drive online market share growth.

Responsible to: Direct line manager – Managing Director

Supervising: Marketing Manager, Creative Lead, e-Commerce Coordinator

Indirect reports: 15

Responsible for budget: Yes

Main internal contacts:

  • Marketing Department
  • Buyers
  • Creative team
  • Studio
  • IT

Main external contacts:

  • Digital PR agency

Main responsibilities:

  • Execute and manage marketing strategies that maximise promotional campaigns to drive sales, including PPC Advertising, search engine optimisation, online advertising, social media, and internal site campaigns.
  • Collaborate with business functions across the company, including Brand Management, IT, CRM, Sales, and other functions to create and deploy highly effective digital marketing programmes, including promotions, email campaigns, social media, co-marketing opportunities, online advertising, and SEM.
  • Optimise and then leverage existing video assets across digital platforms.
  • You will optimise the site’s trading through effective merchandising and customer experience. A key part will be communicating with other departments to implement insights from analytics and customer behaviour.
  • Drive marketing tactics and strategy through actionable data analysis.
  • Take the lead in collaborating with key stakeholders to plan marketing campaigns.
  • Work with the development team to continually test, analyse, and optimise targeting, content, landing pages, and more to increase open rates, click-through rates, and other key marketing metrics.
  • Contribute to the planning and budget processes and manage the affiliate, PPC, SEO budget, continually striving to reduce costs and maximise ROI.
  • Develop customer insights and identify key performance indicators, such as LTV and CPA, CAC, AOV, across multiple acquisition channels.
  • Monitor site sales metrics and provide ad hoc reporting to management.
  • Report on digital marketing performance using the in content ternal data warehouse, third-party analytics software, and any other available (internal/external) data. Report on all traffic channels on a weekly basis, including email, social, display, and performance marketing.
  • Track sales trends and future opportunities and recommend product development and campaign initiatives.
  • Support key seasonal campaigns, brand launches, and growth initiatives. Monitor campaign performance and recommend strategies for expansion/optimisation across all channels.
  • Analyse ROI of online and offline marketing channels
  • Support the Conversion Optimisation (CRO) in analysing results of A/B and Multivariate testing.
  • Identify and develop opportunities for sales growth, including range development, bestsellers, and category performance with the trade product manager.
  • Manage the website’s content and merchandising, keeping it relevant and refreshed on a regular basis, ensuring an accurate representation of the brand and its products to offer the best possible sales opportunities.
  • Execute improvements across the website to drive conversion and retention rates, delivering maximum sales & profit

Experience:

  • 5+ years’ experience in e-commerce, of which at least 4 years should be in digital marketing and/or lifecycle marketing space
  • 2-4 years of proven track record of developing and growing profitable online marketing programmes via Performance Marketing, Organic and Paid Social, SEO, SEM, Affiliates, Mobile and Display channels in international markets.
  • Must be a sound judge of digital and creative work and have the ability to articulate for or against creative work based on the brief.
  • Analytical & quantitative skills.
  • Strong interpersonal communication skills. The ability to manage multiple projects and competing priorities simultaneously is required.
  • Excellent communication skills, written & oral, with the ability to communicate at all levels.
  • Strong Microsoft Excel and PowerPoint user
  • Self-motivated with a high level of initiative and a sense of urgency.
  • Ability to expertly handle multiple projects and priorities, working with various internal and external partners and organisational levels.

 

 

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